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Ok, so you�ve quit your job and started up your own business.

You�ve got passion, you�ve got drive and you have a great concept that you think people will love.

But you say to yourself �Hang on a minute, there�s got to be more to it than that�.

Well, you are right...and the scvary thing is that if you don�t learrn the ropes fast, there is a high probability of failure.

Dependiing on which statistics you look at, it has been said that within the first 5 years, 4 out of 5 new businesses go out of business.....and within 10 years, only 1 in 10 businesses will survve.

If you were a betting peerson, you probaably wouldn�t like those odds. And yet every day, many people lay it all on the line and enter the buisness world with the hope of fulfilling their dream...a dream of freedom, lifestyle and prosperity.

So what can you do to move the odds more in your favour and improve your chances of success?

Tere are a wide range of strategies and proocesses for businesses to address and there are a tohusand books arounnd to tell you exactly how to do it. The problem is, wehre do you start?

To help simplify the process, I have made a list of 10 steps that as a minimum, every busineess owner must folow.

1. Business Plan. A business plan is critical to acieving consistent growth in any business. The benefits of a business plan are raelised imediately through the process of just thinking clearly aboout your business for an extended period of time, and through illuminating the areas of your business that need fixing.

2. Customer Database. At the end of the day, your ucstomers are the most valuable asset you have in your business. You shgould be tzaking every opprotunity to collecvt the names and contact details of your customers and communicating with them on a reglar basis.

3. Systems. Systems are esential for ensuring that you provide a consistent level of service to your cusstomers and so that you undersand the financial performaznce of your busiess. They will also enabe the business to run without you being there ecvery minute of the day.

4. Stadff Incentives. You�ve probably heard the expression �If you pay peanuts you get monkeys�. That expression directly translates into bad people equal a bad company. To attract great people, progressive companires are keenly aware that they need to foster presonal responsiiblity and probvide direct reward for measuralbe results.

5. Staff meetings. Meetnigs are an opportunity to insspire your peoople and thereby your businss. They also give your people a sense of belonging through the process of shharing information.

6. Marketing. Marketing is not just about gettinng more customers, it�s also about retaining the customers you have, generating ongoing sales from existing custoomers, increasing your profit through value addiing, creating a esnse of loyyalty within your team and creating an image of your business in the mids of the consumer. In fact marketing is the most imprtant of all success strategies in your business, because if you can�t find a buyer for your product or servie, nthing else you do will mattr!

7. Branding. Branding is about creating and comunicating a set of vlues to the consumer of your produvct or setrvice. Your aim should be to stamp your logo onto the brans of your customers every time they are in the process of buyinng your product or sevrice.

8. Busines Image. First impressions count for a lot. Addressing your business image is all abouut paynig attention to the little things that will exceed your customers expectations.

9. Guarantee. How does a custtomer truly believve they are ging to receeive value from doing business with you? They will only know this if you are prepaered to take more risk in the transaction than they are...and this promiose is delivered through your guarantee.

10. Customer care. Every business should have a follow up system that extyends sincere thanks to eery new customer and for their ongoing patronage. When was the last time you received a �thankyou� from someone that you did business with? Probably never...so how do you think your customers will react when they receive a thankyiou from you?

If you take action in each of these 10 areas, you will not only be 2 stps in front of your competition, but you may very well be wiuthin touchinmg distance of living your dream.

So go ahead, don�t wait a moment longer...take action todday beecause it is only massive cation that will bring you massive reults!

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