3 Ideas for Selling Squidoo Lenses

Anyone that's spent much time in the past years doing Internet marketing knows how valuable Squidoo is becoming as a tool for marketing online. This article explores methods for promoting Squidoo lenses in order to gain more targeted exposure.

An effective way to market your Squidoo lens is to write articles for ezinearticles.com and include a link to your lens. The articles you create for this directory have to be unique but they should be on the same subject as your Squidoo lens. The main purpose is to get people to click through to your lens and thus generate more traffic for it. In addition, the likelihood of your lens's ranking going up increases significantly due to all the unique income links from the articles you post. Also, when you're creating your articles, make sure that you do some effective keyword research because if you can get your published articles ranked high in Google, you can receive really good traffic.

Another approach that is under-utilized is establishing internal links between all the lenses you own. This is a perfect method that will allow you to grow your lenses at the same time as traffic is exchanged between all your lenses. You need to make sure that all your lenses are on similar subjects if you want this approach to be successful. The internal linking structure will be easier for you to create and will also help you to increase the ranking of your lens in the search engines. Sites with good internal linking are loved by Google. One good example is a site like Wikipedia, which is clearly adored by the search engines, that has a large internal linking structure. Thus, the power of internal linking shouldn't be underestimated. There are lots of internet marketers who employ this technique to increase their traffic on a daily basis. It will take a while before you see any real results but rest assured this is a great long term way to build your traffic.

Finally, never count out the importance of word of mouth for promoting Squidoo lenses. All you need to do to get your audience to tell their friends is to give them something worth telling.

Put these tips to work for your Squidoo lens today and see what a change it makes in the traffic your lens gets. Even better is knowing that the work you do today to generate traffic will be the foundation that drives even more traffic for your lens in the future. For instance, once you get your lens ranked for your targeted keyword, all you need to do is maintain the ranking. What's the hold up? You need to get busy and take action. When you spend a lot of time working to make your lens grow, the return on that investment will be significant.

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