A Few Secrets From "The Plague": Master of Viral Marketing For Attorneys

Let's face it, you are not as good looking as me, and clients in reality do not care what you look like-they care about results among other attributes. Your own photo will have to not be placed for your print marketing because it ruins every visual hypnosis dynamics taking place on the page. In case you do place your photo, it should be only you and the image large enough so that your eyes are viewable in a total head shot image frame of 4" by 4" inches. Visual hypnosis is an art and a science but as soon as you have in mind that both one marketing and advertising is psychological warfare the better you are going to be at creating marketing communications and corporate messages that converts clients. My name is Polo Mwonyonyi a product of the National Security Education Program, law firms and governments on every sides of the Atlantic nick-named me "The Plague" for my viral communication techniques. This piece is the first in a series of articles to assist lawyers and law firms dramatically market and effectively position themselves for total mass regulate of their markets-using technology among other techniques. Let's briefly talk about visual hypnosis and legal marketing communications. The phone book cartels would have you believe that a full-color spread with the entire law firm partners and associates photos and listed credentials will do the trick in setting up authority and converting clients-simply because the phone book is in both American home. This marketing fallacy is actually a law firm's single biggest waste of marketing dollars for the reason that non-client converting layout of the marketing is consistently improper. Now, just stating this I have irked many phone book publishers, intrigued some and inspired others. I'm advertising consultant but I feel like the Renaissance astronomer Nicolas Copernicus [1473-1543], relentlessly attempting to tell the globe that the earth travels around the sun on an axis. The internet, internet based legal directories and the aggressive emergence of smart-phones are diminishing the need to pick up the phone book as an information resource. The phone book cartels know this and you have not received their memo, or in this case-discovery findings. Your wealthier and educated clients-the cases that pay-are doing their 5-minute law firm search while they're at work and at the internet or smart phone like an Apple I-phone. That is why a new legal directory is launched all other month online-and who owns these directories-the phone book cartels. The potential client's decision is made quickly, then bookmarked for further analysis once they get home. The images and messages you communicate on your web page and display ad inside the phone book are of high importance. They say a photographic image can convey a thousand words, on the other hand the simplest marketing communications images convey a narrower range of messages and the right images simply convey one powerful message. In terms of marketing , pr and advertising, psychological warfare and visual hypnosis there's nothing fiendish in their associations. You see, for certain legal specialties your potential clients are already in an emotional state-even long after their matter has arisen. Their brain enters an emotional recognition-which is a recognition of "loss" after they initiate their seek for a legal solutions to their matter. The promoting-the images-would have to keep this emotional state. They must see themselves and their need to take action on your traffic generation-not your smiling face or the faces of your firm. Unfortunately, a large amount legal advertising I have seen neutralizes this emotional state and visual hypnosis is just not achieved. You would like your potential client that's in an emotional state to make the subconscious decision to make a selection your firm on strong emotional and yes-irrational motivations. A quick subconscious decision is what you are after, so that you could get the potential client into your place of business where you will focus them back into their conscious state. They are going to make a logical decision and you'll be able to convert them with your magnetic personality and interviewing skills. This is a radical dynamic that even the biggest marketing and advertising agencies and law firms don't take note. Powerful images that encourage the viewer to recognize their need and make a subconscious decision to take action are probably the most profitable. I will continue topics like visual hypnosis in my next article installment, The Power of Words and The Concept of Loss both part of my law advertising educational series titled: Total Mass Regulate.

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Attorney Marketing has secretive mercenary for hire his name is Polo Mwonyonyi, aka "The Plague", even if you think you don't have enough money to retain him, the marketing guru will always work out a deal for optimal attorney marketing. His Viral marketing is truly viral, and this is why he is called "The Plague"

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