About Man made Diamonds and Precious stone Branding.

All the annotations shared with you here stem from my anxiety with both issues: Diamond Brands and Ethical diamonds. The connection between blood-free diamonds and precious stone branding is delicate. Man made diamonds are used often & interchangeably with man made diamonds.

The emergence of conflict-free diamonds has to do, other than the tough and true reality, with their exposure in the motion picture "blood diamonds", starring Leonardo di Caprio. The expression blood diamond refers to diamonds that are traded unlawfully, smuggled that is, and extracted through, nearly slave-labour, from African countries mines. In the case of blood diamonds, their proceeds are used, in addition to all additional evil elements, to finance fighting and for armaments for militaristic parties in Africa, many using also kid troopers to boot…

The reality about blood diamonds are by now quite usual to a few, if not many, who are in the market for diamonds. Uncertainty amongst diamond trade is rife: what is a "superior diamond brand"… Are there diamond brands at all? What ARE diamond brands? Which ones are first-class? Which one pursue ethical rules and are, thus "moral diamonds". "Which diamond brand names are clean diamonds, for that matter, eco-friendly diamonds… One easy solution in attempting to focus on ethical diamonds, on diamonds of clear and clean origin is to focus on Canadian Diamonds, Canadian origin diamonds, that is.

When learning the subject matter of lab-grown diamonds and Canadian Diamonds at times "brand names" emerge all through the search. What do those names stand for? Is there a actual distinction between one brand name of Canadian diamonds and another brand of Canadian source diamonds?

Nothing like a large amount items of fashion and luxury, high quality diamonds are completely indistinguishable with each other, all thriving to reach the high point of top cut quality, distinguished Clarity & Color, yet, of the similar design: similar number of facets of matching configuration, no aspect to differentiate them amongst the "brand names", no additional pocket, stitch or overall design, no different scent as amongst luxurious fragrances-they are, in a word, similar. Great quality diamonds being just about alike.

Anyway, the well-known global corporation "De-Beers", the monopoly holder on the supply of diamonds of days past, has been trying to "brand" its diamonds also on a retail level, under its proper name, and for a immense premium. De Beers hard work of branding are bound to fail as not only will it not associate in the mind of buyers with ethical methods (many would argue that its methods are anything but it), but, also, why pay a premium for a precious stone of doubtful source and ethical quality, if equal in all related areas to, well, ANY other well cut diamond?

The theme of branding expensive diamonds becomes pretty tricky: how do you differentiate objects that by definition thrive to be the same, that is being of ideal cut proportions, etc.? Attempted solutions consisted essentially of name change…. This is akin of, frankly, knock-offs… As is someone recreates Levi's Jeans but names it instead Johny's (or even… Channel's…) and expected it to catch and fetch a premium too…

A further solution is to point out their ethical nature, their spotless origin, being conflict free diamonds etc. I discovered that Igloo diamonds managed to virtually create a innovative, if not revolutionary diamond product, a novel diamond conception. While being openly of non-conflict diamond nature and nonconflict origin (they are Canadian Diamonds), they also, clear a plot within… a minefield in Angola through an worldwide association. By doing so, each stone is more than itself, so to speak… It is a crystal - and a plot of terrain cleared of all landmine… And I really wish thse guys best of luck with their effort. Keep on bringing goodness to this world, my friends!

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You are welcome to read more on the subject of the Ethical Diamonds or find some interesting facts about the Black Titanium Bands by simply following the links. Your input on the Non Conflict Diamonds is very much appreciated too. Let's make this world a better place together!

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