All About Color Copies

It all starts with a dream, an idea with a certain motivation.
Sometimes, a simple and exciting idea, such as printing one's brochures, or producing a Direct Mailing piece, or simply printing color copies and handouts for a board meeting, can become a nightmare if you do not have a clear idea of what the final piece that your're trying to come up with is meant for.
Fundamentals of the project: STEP #1 requires to be very clear on the fundamentals of the project. Ask yourself more questions that you can answer. That'll help you search for the answers you need.
Get organized: STEP #2: Lets assume that you've just decided to create a brochure that you'll use to advertise the services that your company provide. You are all excited about designing the brochure, but before you dive yourself into the desktop publishing world, come up with an answer to the two following questions:
- Who is going to get the brochure, when and how.
- Once prospects get the brochure, will there be a follow-up action that I'll take? Will I expect them to follow-up?
It's time to get creative: STEP #3: Once you've made a determination regarding the previous two questions, you are ready to decide what's the best piece to create: If you were running a booth at a trade show and expected significant traffic, you might consider creating a piece specifically for that show. You will not know the people attending the show.
If you were creating the piece to mail to existing customers, then you could take advantage of information that you already have and try to connect directly with your customer. If your plan is to send less than 2,000 pieces, you might consider personalizing the piece.
Personalization and full color printing increase the rates of response significantly when compared with blank mail and single color pieces (shown by research)
Hands On: STEP #4: If you are like many self-made entrepreneurs, you might want to inmerse in the world of desk publishing and create your piece. Microsoft Publisher is a great tool that you'll learn to use in no time. But you shoud know that non-professional graphic design usually generates non professional looking pieces. It is crucial that the images used in the project are high resolution (300 dpi) and that they belong to the same color-world (RGB or CMYK) because otherwise, distorsions in color reproduction might occur.
The use of fonts represents a challenge in itself. Unless there are very precise reasons, a limited number of fonts should be utilized in the project. An excess of variaty often makes the reader unconfortable. Some of the fonts that you use on your computer might not be widely available. So when you send your files to the printing house, chances are that they will not receive the fonts and therefore they will be unable to match what you did when creating the document. Microsoft Publisher has tools to embed the fonts in the section that's named: Printer output
ALERT -WITH - FONTS: Non-professional desktop publshing software such as Microsoft Word, Microsoft Excel, Powerpoint, etc do not allow to export fonts so unless you copy the used fonts and supply them with your file, there's a likelihood that a font will default into an unwanted one. And there will be no way to know. Cross-platform solutions solve much of these problems: If possible save your documents as PDFs.
Selecting the Printing Company: STEP #5: Decide who is going to print your piece.
If you're going offset you'll need a commercial printer. If the count of pieces is about 2,000 or less, it might be more convenient to go digital. Therefore dealing with a printing house that can combine digital and offset printing is your objective.
Laser printing provides short run, high quality, inexpensivelly. The quality will be perceived as better if the quality of the substrate (paper) is improved. Therefore I encourage you to ask your provided for their recommendation of selected stock. Better quality stock is obviously more expensive but the improvement on the piece fully justifies the upgrade cost in most cases.
Differences created by stock: Smothness: Smoother papers create smooth images (as opposed to bumpy ones). Smooth paper creates sharper images. Smooth papers and smooth glossy papers create the perception in the final reader of the piece of enheanced quality of the product or sevice represented in the piece.
Good luck with your project. We look forward to having helped you focus on what you need.
For further assistance, please call us right away.
Here's a summary of different terms that will help you get fresh ideas. I've used http://www.printusa.com/glos.htm as the source for most of this glossary that will help you learn all about color copies.
If you don't find what you need, please email us and we'll try to answer to you ASAP. MyCopies@ColorCopiesUSA.com
Here we go!

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