Bogner, Luxury On the subject of Sports And Latest in fashion

When you have a love for both sporting activities and road then Bogner sportswear is the ideal place to shop. The brand name has stuck with the idea of bringing sports and pavement together for over 75 years. The brand name began in 1932 in a small but committed way in a back yard in Munich. Over the decades it has developed into an international label for top quality luxury sportswear inspired by the very best in fashion. Today the organization has a global reputation.

The brand name was the brainchild of Willy Bogner, a sportsman who celebrated success as one of the very best cross country skiers and jumpers with 11 German championship titles to his name. Due to his international sporting career Willy did a great deal of travelling and in 1921 he began a business importing skis along with accessories. Mr. Bogner went on to bring together his interest in business and sports while his beaurtiful wife worked on the styling. It was Maria who designed a winter cut anorak that was worn by her husband and also the entire Olympic team, combining quality, style and pavement .

In 1948 Maria Bogner introduced stretch elastic pants at a fashion show and they immediately became a huge hit. In America the pants were known as Bogners and were worn by Ingrid Bergman and Marilyn Monroe among other stars of the stage and screen. The brand name is these days represented in more than 30 countries around the globe and has manufactured some of the very best design and style collections such as Sonia Bogner ladies wear, Bogner sport and Bogner women and man.

By 1972 the next generation had joined the family run organization and under the leadership of Willy Bogner subsidiaries were founded in Switzerland and also the USA. Bogner JR took over the family run business in 1977 following the death of his father. This was the year that the first licensed lines appeared Bogner eyes and Bogner Parfums.

During 1986 Willy Bogner Jr was a committed entrepreneur, sportsman and film producer. His international sports film Fire and Ice won the Bavarian Film Prize which also laid down the foundation for his new collection which was entitled the same. With the new millennium a lot more excellent licensed lines came out and also the Silver Design Prize of the Federal Republic of Germany for Bogner Ski.

During 2010 Bogner have consistently strove towards expansion opening franchise stores in Istanbul and Kiev with much more to come and still have the same passion for combining sports and vogue that they began with over 75 years ago. The Bogner brand name is known the world over for providing excellent luxury and some of the very best in quality.

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