Building Your Web Site’s SEO Rankings

So, you’ve finally built your first web site in order to sell your hand-crafted, embroidered coin purses, and now you’ve heard of something called “search engine optimization� that will help people find your site and make you lots of well-earned money. You know that search engine optimization, or SEO, is about having strategic content keywords, meta tags and links to or from other sites on your site to make Google, Yahoo, Alexa and other respected search engines sit up and take notice. You want to be at the top, not at the bottom of the rankings. However, how do you get there, and how do you stay there?

First of all, you have to understand that there are some things that you should not do, beginning with links between sites. Building links to and from your site is a necessary but very time-consuming practice, and it may be a temptation to hire a service to do this for you. If you choose this route, make sure you have investigated the linking company thoroughly and make sure that their links are relevant to your site and won’t put you in the realm of a “bad neighborhood,� which can lower your rankings significantly. A bad neighborhood is not just about spamming. Some companies try to boost their rankings by doing illegal things like keyword stuffing, hidden links or text, going to doorway pages, creating meaningless links, etc. Remember also that when you hire a service, to do your linking, you are relinquishing control of your site, but you will be responsible for any consequences.

Be vigilant about keeping your content relevant, especially in your choice of keywords and Meta tags. A random word listing that might seem to drive a search engine to your site might actually get you kicked down to the bottom. Try to keep your words or phrases simple and non-repetitious. The same goes for title stacking, which is another easily caught trick to try to add keywords to be indexed by the search engines. This is also known as a black hat practice that search engines can see right through.

Avoid using content that is not your own, unless you have express permission to use it. Content that is simply copy-and-pasted on a site can run afoul of the search engines right away. Besides which, stealing content cannot only end up getting your site removed all together, you can be sued. Think also what annoys you to encounter when you do your own searches and ask yourself, “Would this turn up in my own site?�

Put your customers first. Web sites and search engines are meant to serve the needs of the end user, not the other way around. Always use common sense with your linking and keyword practices. If something feels wrong, it probably is wrong, and you should find another alternative. You will avoid having your much sought-after rankings lowered as a result.

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