Features And Benefits Of 1-800 Numbers

Finding a way to get a customer's attention is the main goal in marketing. The easiest way to achieve this goal is with 1800 numbers. It is a simple concept that can be applied in both print and electronic media. If used correctly 1800 numbers can draw substantial business, serve as a valuable marketing tool and offer many features and benefits.

Make Sure To Emphasize The Words 'Toll-Free'

Perception is everything. To get the most out of a 1800 number you want to start by emphasizing that it is a "toll-free" number. Marketing studies show that subliminally the words "toll-free" tend to put people at ease. Looking directly at the benefits of 1800 numbers, some statistics show they can generate up to 30% in additional business.

Personal Service Means Less Returns, Happy Customers

Another benefit of 1800 numbers is an increase in customer satisfaction. If a customer can get through on a toll free number to a friendly representative who can resolve their issue they tend to be happy and wiling to use your business again. Additional statistics indicate that a well-managed 800 number can reduce customer returns and customer complaints. Customer frustration can result in lost business and bad word of mouth. With the advent of the internet and social networking this can be devastating to a start-up business or even a well-established business.

It Pays To Be Vain

While 800 numbers by themselves can generate increased customer responses, adding what is called a vanity number can be an extra incentive to attract customers. A vanity number is a toll-free number spelling out a word or words that are associated with that business, product or brand. In one study 800 numbers were compared with 800 vanity numbers and the vanity numbers showed 14 times the responses generated by a regular 800 number.

A Cost-Effective Way To Advertise

1800 numbers are a great addition to existing advertising. They can be a part of traditional advertising or online advertising including websites and social networks. Putting the words "toll-free" in bold print is recommended. Typical wording is "contact us toll-free at..." or a regular number followed by "toll-free" in bold followed by the number. An 800 number can be easily added to a number of marketing items from pens to fliers and even letterhead and company emails.

Toll-Free Numbers Good For Big, Small And Home-Based Businesses

An 800 number can be an excellent way for big businesses to offer customer support and attract new customers. A toll-free number can also serve a good tool for smaller businesses to consolidate limited resources and offer strong customer support and increase customer confidence involving financial transactions. An 800 number can also be beneficial for home-based businesses, creating what amounts to a virtual office. A huge benefit of toll-free numbers is that call be forwarded to your home, email address or cell phone. Some features associated with 800 numbers can include call-screening, call forwarding, call recording and audio conferencing.

The Personal Benefits Of An 800 Number

An 800 number can be used for personal reasons. It is especially beneficial if you have children and can make it easy to keep in touch with them. If you have a large circle of friends or a large family a toll-free number can be an excellent way to keep in touch with everybody. An 800 number can also prompt family and friends to keep in touch with one. One reason people often give for not calling as often as they should is the cost, an 800 number eliminates that problem. An 800 number also works well with college students.

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The author is a creator and specialist of small business programs and solutions on subjects such as 1800 numbers. Please visit 800-numbers.pbxcompare.com for more information on toll free numbers.

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