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LCD advertising display For Successful Digital Signage

By: Max Gallagher

Dynamic, dynamic marketing is the fastest growing promotional market and is not set to stop growing, this is due to the numerous choices of hardware out there. If you are a large company you could have enough money to acquire a video wall and fit it the side of a construction near a major road getting the greatest number of audience. Truth is we just don't have the money for this form of equipment so the likes of tanning salons, hair dressers and even high street clothing companies are looking at digital posters to promote their products.

A LCD advertising display is a rather general term and covers both free standing LCD marketing displays as well as wall hanging screens, the most inexpensive are the wall hanging units and these can easily be deployed in any salon making it an on the spot talking point with shoppers and workers alike.

LCD advertising screen.
This type of solution includes an LCD display with a built in campaign player that hosts the ads locally on a storage card, in a lockable, safe section. What makes these innovative is that they can be used in either landscape or upright position, so if you propose on using a lot of video clips to market your goods panorama orientation would be best for this, on the other hand if you are publicity hair products portrait could be your selection of how the pictures are displayed.

Using this solution it is easy to use sale videos and pictures to use on your digital advertising, for example if you are a tanning salon you could offer and sell skin enhancers so tans last longer etc and use the manufacturers marketing products to do this, (just drag n drop from the marketing material delivered by your dealer on to the storage device and then pick how you want it to displayed.)

Freestanding LCD marketing TVs.
Related to a digital poster, but floor standing, these have an LCD panel built in to the body and are only available with the display in portrait mode. The ads is stored exactly as on a digital poster, using a memory card. These do take up a lot of floor space in contrast to the electronic advertising poster that can be hung in shop windows and perfect for shops in shopping centers and malls when shoppers pass by they can see the full range of services and products you offer.

One of the benefits of free standing advertising monitors is that the body can be customized with the company decals, this will add to your brand and your customers will then link you with the leaders in your business industry.

One of the options built into the on screen menu for either equipment is the facility to have rolling text at the bottom of the display and this is without difficulty accomplished by creating an xml file using notepad and adding it to the storage card and using the menu run the file and then pick the size of the wording, the colour of the backdrop and the colour of the text.

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Max suppliers a range of PC enclosure as well as their range of LCD enclosure for outdoor digital signage protection.

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