New RSS Tips - Part 1

RSS is not for everybody in the same way as all other mediums of technology are. However by far, RSS is considered the most reliable content delivery channel there is. It is also believed to be able to enhance search engine rankings, enhance e-mail marketing and builds on that relationship, generates media coverage through content syndication, develop on-line conversations and a whole lot more of possibilities. As such, its users should be able to exploit its use for their greater benefit and convenience. Here's how:

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1. Use the RSS originally as an end-user.

The first step in any sensible activity is understanding the intricacies of how it works. It would be impossible to fully comprehend anything without having the benefit of actual experience in using it. One can get an RSS aggregator as there is a variety of providers to choose from. Among the most accepted and highly recommended are My Yahoo!, Bloglines, Firefox and NetNews Wire. Subscribing to other RSS feeds can immediately hasten the education process.

2. Set up a plan for your RSS feeds.

Planning one's RSS feeds is very important since it can be used for various purposes of the user. An RSS feed may be needed for e-zines, news section and articles. Other opportunities presented in RSS includes follow-up RSS feeds, feeds for affiliates, feeds for employees or business partners, feeds for the media and many others. A technology that is capable of such diverse application requires organization and order.

3. Make a list of RSS Advertising Requirements.

There are some basic questions that need to be taken into consideration when you push to publish your feeds. Some of which includes whether RSS publishing is to be integrated with existing content management system, whether your feed requires personalization particularly the RSS content or whether you would want to provide subscribers with the ability to select the content they would wish to receive. Other considerations are the RSS metrics desired, the host of the feeds and the resources.

4. Choose among available publishing tools in creating a feed.

Marketing and publishing tools come in a few general categories namely desktop feed generation tools, hosted on-line RSS publishing solutions, advanced RSS marketing solutions plus a few other options. Desktops software is relatively inexpensive and is quick and easy to use in generating RSS feeds but generally does not allow for more advanced features. A basic hosted on-line RSS publishing solution can be chosen to avoid being bothered by a desktop tool and the constant upload of your RSS feeds to your server. The more advanced RSS marketing solutions which include additional capabilities such as metrics, planned autoresponder messages, database structure capabilities and the like. Other options would include the use of an existing content management system to publish RSS feeds or a blog publishing solution.

5. Be sure to advertise your RSS feeds in your own channels.

This is best completed through the foundation of an RSS presentation page which must contain an explanation of what an RSS is, the benefits to be expected from it use, recommendation of a free RSS aggregator, the manner of subscribing to these feeds and the reason why people should subscribe to your RSS feeds. The same page can also include the links to all your other RSS feeds as well as direct links for subscriptions to important services. This page is to be promoted as much as possible in all available channels such as the e-zine subscription box, electronic mail messages and e-zine issues. For more than one published RSS feed, each can be promoted next to their topics on the site. It should be remembered that nothing is more effective than a convincing copy in convincing people to subscribe.

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