The Finest Watches of Luxury

Those days are gone when high-end timepieces were just something the person glanced at occasionally to see time of day. At present swiss watches are a stylish accessory, a treasure to become passed from father to son and mother to daughter and something of the most regarded and finest among luxury watch brands are Audemars Piguet.

Audemars Piguet & Cie were set up in 1885, the company experienced happy times and bad times, such as the First and Second World War, however they carried on to release luxury innovative watches in the form of pocket, fashion watches and chronographs. After re-organisation within the company at the end from the Second World War, Audemars Piguet turned their focus on the design of luxury elegant ultra-thin watches. Some of the most superb of ultra-thin watches are available in the Jules Audemars classic series, the posh selection features designer watches with minute repeater and precision of a chronograph, they pay tribute towards the very premier customs in the watchmaking arena.

In 1962, Georges Golay took over Audemars Piguet as organization manager before eventually becoming Managing Director and CEO of the company. Audemars Piguet prospered, constructing probably the most complex watches ever to be seen. Audemars Piguet turned their attentions towards the sporting industry in 1972, building the "Royal Oak", a superb high-end steel sports watch; it might be a revolution in watchmaking. The Royal Oak overturned conventional methods of luxury watchmaking and gives birth towards the "Royal Oak Offshore" using its famous octagonal shape, a more extreme sports edition of the now classic Royal Oak.

In 1999, Audemars Piguet set themselves a challenge, "The Tradition of Excellence Collection". The gathering comprised of eight traditional masterpieces, which were limited to twenty pieces each. Every one of the luxury pieces took the watchmaking industry to new heights, the result of a few of the very best technology and creativity in the creative designers of Audemars Piguet. Audemars Piguet went into 2000 celebrating their 125th anniversary looking forward to the near future, which may begin with the construction of their new working area in Le Brassus, where the Jules Audemars dynamograph was made, the first luxury watch to have a dynamograph and three-tone carillon grand strike. Audemars Piguet dedicated 2004 to "Femmes du Monde" releasing several lines for ladies which includes, the "Deva" enhanced by sapphires designed in vivid colours within the Myriade, the "Danae" concealing time under its cover and the classic "Promesse" type of wrist watches in stainless, having a lacquered dial and gemstone motifs. In 2010 Audemars Piguet celebrated the opening of the 57th Street Flagship Boutique in Ny by inviting the very best from Broadway, such as Hugh Jackson, Meryl Streep and Scarlett Johansson, to personalise 27 luxury watches using the stars signature. The watches, one-of-a-kind timepieces, is going to be auctioned over the 3rd to 24th May 2010 with the proceeds going to charity.

Audemars Piguet has stood the test of time, they have given the world a few of the very best and far treasured timepieces, and the've proven that classic luxury designer watches are in fact eternal.

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Mary Louise enjoys writing about the very best in luxury and the VERYBEST.COM Awards

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